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The Travel Institute appoints five new board members The Travel Institute named five new members to its board of trustees on Wednesday. The new members are Terry Berggren, director of client experience at RUF Strategic Solutions; Laurie Bohn, director of national sales and training at Royal Caribbean International; Jackie Friedman, president of Nexion; Sheri Selkirk, vice president of hosting programs at Brownell Travel; and Debbie Wilson, professor and department chair at Los Medanos College. (more)
The Travel Institute Expands its Market Intelligence with Five New Trustees FRAMINGHAM, MA, April 20, 2016 – The Travel Institute today officially welcomed five new members to its Board of Trustees. The appointees represent a microcosm of the travel industry – from supplier and host agency to travel education, database management, and retail travel, according to The Travel Institute’s Chairman of the Board Brian Robb, CTIE, principal at The Robb Aspect and former senior vice president at the Mark Travel Corporation. (more)
BIG DATA and the Rise of the Artisan The term “Big Data” is thrown around pretty easily these days. When you hear the term you might think of NSA phone recordings, Google web tracking, or Amazon shopping cookies. Yet the term, theory and practice have implications and opportunities for businesses of all sizes. Let’s start with what “Big Data” really is. (more)
How to cash in on historic preservation Considering all the praise heaped on Buffalo and planners of the just - conclu ded conference of the National Trust for Historic Preservation , a big question remains: How does the region capitalize on the buzz generated by the more than 2,500 attendees? The buzz, coupled with high - profile historic renovation projects such as the Hotel Lafayette and Statler City, has Western New York at a key tipping point in terms of cultural and architectural tourism (more)
Data Helps Indiana Tourism Org Boost E-mail Relevancy Killing the print edition of its visitors guide may have been the best database - augmenting action Indiana’s South Shore Convention and Visitors Authority ever took. In doing so, the group put itself in a position to deliver better - qualified leads to its member organizations by focusing on online communication. “ Believe me, it wasn’t easy,” South Shore CVA president and CEO Speros A. Batistatos says of shuttering the print edition he launched 16 years ago. (more)
Consultant Q C s prime tourism target market is Chicago The Quad-Cities has done a good job of attracting tourists from several very desirable demographic groups. Now it needs to more strongly target them, according to Michael Mahoney, a demographic consultant. The primary target should be Chicago, according to Mr. Mahoney, of RUF Strategic Solutions, Olathe, Kansas. (more)
In the Right Market Sometimes it’s to whom you say it that matters most—at least that’s the experience of the direct marketing team at Wisconsin–based AIG Travel Guard, a leading travel insurance plan provider and part of the American International Group Inc. conglomerate. Charged with growing the company’s consumer direct business, the team had long sought to home in on prospects that fit the image of its typical customers: the “NPR [National Public Radio] crowd,” as Carol Mueller, AIG Travel Guard’s d (more)
The Sagebrush Solution Some things in Nevada never changes. Death Valley has great natural beauty and stultifying heat. W (more)
Why Scottsdale Want a limited picture of the Scottsdale, AZ tourism market? Examine the consumer data from a singl (more)