Ruf Knows Tourism

For decades, Ruf has been developing tourism marketing solutions designed to meet the specific needs of the Travel & Tourism industry—from State Tourism Offices to DMOs to Cruise Lines and Airlines, Ruf has proven strategies to help you attract more visitors and find “clones” of your very best visitors.  As active leaders in Travel & Tourism trade organizations such as the Travel and Tourism Research Association, Destination Marketing Association International and The U.S. Travel Association, Ruf understands the unique challenges facing Travel & Tourism marketers and delivers intelligent solutions to help you maximize your marketing investments.

Navigator ― Improve every aspect of sales, marketing and reporting with Ruf’s intelligent Marketing Automation & CRM solution for Travel & Tourism…

  • Instant analysis across hundreds of travel-related lifestyle propensities with integrated Connex Travel Targets and Intelligent Data Appends
  • Save money with customized fulfillment processing for address validation and duplicate suppression
  • Evaluate marketing campaigns based on their ability to drive actual visitors using available booking data, electronic conversion study or optional Visitor Profile

Connex Travel Targets ― Target consumer households based on travel behaviors and preferences—including destination.

Visitor Insights ― Target the customer segments most likely to visit your destination with actionable traveler intelligence that drives relevant communications across multiple channels.

Need something more specific?  Contact Ruf’s team of experts who have worked on literally hundreds of Tourism-related accounts throughout our nearly 40 years in business.  We have the expertise and the know-how to help you create a strategy that will align with your unique objectives.